Privacy Policy for Lead Assist

Last Updated: March 20, 2025

At Lead Assist (referred to as "we," "us," or "our"), we are committed to protecting the privacy and security of our customers and their data. This Privacy Policy outlines how we collect, use, disclose, and safeguard information when businesses (our "Customers") use our AI-powered chatbot application ("Lead Assist" or the "Service") to communicate with their end-users ("End-Users") across multiple channels, including WhatsApp. Lead Assist is designed to enhance customer communication for businesses, and this policy explains our practices in that context.

By using Lead Assist, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Service.

1. Who We Are

Lead Assist is a product of Balaji Teleserve Pvt Ltd, a company registered in India with its office at C 927, 1st Floor, Palam Extension, Sector - 7, Dwarka, Delhi, India - 110045. We provide AI-powered chatbot solutions to businesses, enabling seamless and efficient communication with their End-Users via platforms like WhatsApp and other messaging channels.

For questions about this Privacy Policy, please contact us at:

  • Email: [email protected]
  • Phone: +91-11-48884222
  • Address: C 927, Palam Extension, Sector 7, Dwarka, Delhi, India - 110045

2. Information We Collect

We collect information to provide and improve our Service. The types of data we collect depend on how our Customers and their End-Users interact with Lead Assist. Below are the categories of information we may collect:

A. Information Provided by Customers (Businesses)

When businesses sign up for or use Lead Assist, we collect:

  • Account Information: Business name, contact person’s name, email address, phone number, and billing details.
  • Configuration Data: Preferences for chatbot behavior, messaging templates, integration settings (e.g., WhatsApp Business API credentials), and channel configurations.
  • Content Data: Message templates and other content uploaded or created by Customers to use in chatbot interactions.

B. Information from End-Users

When End-Users interact with our Customers’ chatbots powered by Lead Assist, we may process:

  • Contact Information: Phone numbers or other identifiers provided by End-Users during conversations (e.g., WhatsApp numbers).
  • Conversation Data: Messages sent and received, timestamps, and interaction metadata (e.g., message status: sent, delivered, read).
  • Usage Data: Details about how End-Users engage with the chatbot, such as response times and session duration.

C. Automatically Collected Information

We collect certain information automatically when our Service is used:

  • Technical Data: IP addresses, device type, operating system, browser type, and log data from Customers or End-Users interacting with Lead Assist.
  • Analytics Data: Aggregated usage statistics to monitor and improve chatbot performance (e.g., number of messages sent, response rates).

D. Third-Party Data

We may receive information from third-party platforms integrated with Lead Assist, such as WhatsApp (via Meta), including:

  • API Data: Tokens, phone number IDs, and other integration-specific details provided by Customers to enable multi-channel communication.

3. How We Use Your Information

We use the collected information to deliver, maintain, and enhance Lead Assist. Specific purposes include:

A. For Customers (Businesses)

  • Service Delivery: To set up and manage chatbot accounts, process payments, and enable communication features across channels like WhatsApp.
  • Customization: To tailor chatbot responses and workflows based on Customer preferences and templates.
  • Support: To provide technical support, troubleshoot issues, and respond to inquiries.
  • Improvement: To analyze usage patterns and improve our AI algorithms and Service features.

B. For End-Users

  • Communication: To facilitate seamless interactions between End-Users and our Customers’ chatbots, including sending and receiving messages.
  • Personalization: To adapt chatbot responses based on conversation context (e.g., previous messages).

C. General Purposes

  • Analytics: To generate aggregated insights about chatbot performance and usage trends.
  • Security: To detect and prevent fraud, abuse, or unauthorized access to our Service.
  • Legal Compliance: To comply with applicable laws, regulations, or legal requests.

We do not use End-User data for marketing purposes unless explicitly authorized by our Customers and permitted by law.

4. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

A. With Customers (Businesses)

End-User data (e.g., messages, contact details) is shared with the Customer whose chatbot the End-User interacts with, as they are the data controller for their End-Users’ information.

B. With Service Providers

We engage third-party vendors to assist with hosting, payment processing, analytics, and customer support. These providers are bound by confidentiality agreements and process data only on our behalf.

C. With Third-Party Platforms

To enable communication via WhatsApp or other channels, we share necessary data (e.g., messages, phone numbers) with platform providers like Meta, subject to their terms and privacy policies.

D. For Legal Reasons

We may disclose information if required by law, court order, or government authority, or to protect our rights, safety, or property.

E. Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, with notice provided where required by law.

5. Legal Basis for Processing

We process personal data based on the following legal grounds:

  • Contract: To fulfill our agreement with Customers (e.g., providing chatbot services).
  • Legitimate Interest: To improve our Service, ensure security, and analyze performance, where these interests do not override your rights.
  • Consent: Where required (e.g., for optional features), we obtain consent from Customers or End-Users.
  • Legal Obligation: To comply with applicable laws and regulations.

6. Data Retention

  • Customer Data: We retain account and configuration data for as long as the Customer maintains an active account with us, plus a reasonable period thereafter (e.g., 6 months) for backup or legal purposes, unless otherwise requested.
  • End-User Data: Conversation data is retained as per the Customer’s instructions or for a default period of 90 days, after which it is deleted unless required for legal compliance.
  • Automatic Deletion: Logs and analytics data are anonymized or deleted after 12 months unless needed longer for specific purposes.

7. Your Rights

Depending on your location and applicable laws (e.g., India’s Digital Personal Data Protection Act, 2023), you may have the following rights:

A. For Customers

  • Access: Request a copy of your data.
  • Correction: Update inaccurate information.
  • Deletion: Request deletion of your account data, subject to legal obligations.
  • Portability: Receive your data in a structured format.
  • Objection: Object to certain processing activities.

B. For End-Users

Your rights are managed by the Customer (business) operating the chatbot. Contact them directly to exercise rights related to your conversation data. We act as a data processor and will assist Customers in fulfilling these requests.

To exercise your rights, contact us at [email protected]. We will respond within the timeframe required by law (e.g., 30 days under most regulations).

8. Security Measures

We implement industry-standard security measures to protect your data, including:

  • Encryption of data in transit (e.g., TLS) and at rest.
  • Access controls and authentication for our systems.
  • Regular security audits and updates.

However, no system is completely secure, and we cannot guarantee absolute protection against unauthorized access.

9. Third-Party Services

Lead Assist integrates with third-party platforms like WhatsApp (operated by Meta). These services have their own privacy policies:

We are not responsible for the practices of these third parties, and you should review their policies.

10. International Data Transfers

Our servers are primarily located in USA & India. If data is transferred internationally (e.g., to third-party providers), we ensure compliance with applicable data protection laws, using safeguards like Standard Contractual Clauses where necessary.

11. Cookies and Tracking

We use cookies and similar technologies on our website (leadassist.in) and within the Service to:

  • Authenticate users.
  • Track usage for analytics.
  • Enhance functionality.

You can manage cookie preferences via your browser settings. Disabling cookies may affect some features of Lead Assist.

12. Children’s Privacy

Lead Assist is not intended for use by individuals under 18 years of age. We do not knowingly collect personal data from children. If we learn such data has been collected, we will delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify Customers of significant updates via email or within the Service. The updated policy will be posted on leadassist.in/privacy-policy.php with the "Last Updated" date revised.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to:

  • Email: [email protected]
  • Phone: +91-11-48884222
  • Address: C 927, Palam Extension, Sector 7, Dwarka, Delhi, India - 110045

For complaints unresolved by us, you may contact your local data protection authority (e.g., in India, the Data Protection Authority once established under the DPDP Act).

15. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes will be subject to the exclusive jurisdiction of the courts in Delhi, India.

Thank you for trusting Lead Assist with your communication needs. We are dedicated to maintaining your privacy and delivering a secure, efficient service.

WhatsApp Icon